let there be light!

Jason Rhoades, untitled 2004, seen at the MACRO Museum of Contemporary Art Rome.

I always like neon, especially when it’s made into art. Neon is a chemical element, discovered in London in 1898. The first commercial neon sign was used by a barber in Paris in 1912. In 1923 the first neon sign arrived in the United States and became an instant hit for outdoor advertising.

smoke in my eye

the art of writing

where do we go tonight?

what type of…

An Italian printer who is not fond of Helvetica